What Makes Business Rock

What Makes Business Rock

4.11 - 1251 ratings - Source

Offers an up-close look at Bill Roedy, Chairman and CEO of MTV International, the world's largest international entertainment network and best-known media brand, and describes the innovative business strategies he used in an environment of continually evolving and developing communications platforms.But what makes this book truly unique is how MTVNI succeeded by following a strategy very different than other multinational corporations.

Title:What Makes Business Rock
Author: Bill Roedy
Publisher:John Wiley & Sons - 2011-05-03

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