What Customers Like about You

What Customers Like about You

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Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).Adding Emotional Value for Service Excellence and Competitive Advantage David Freemantle ... They will examine the case studies presented to them and relate themselves to the examples provided. ... I looked at actively encourage their people to get out and about to observe excellent customer service elsewhere.

Title:What Customers Like about You
Author: David Freemantle
Publisher:Nicholas Brealey International - 1998

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