Ultimate Guide to YouTube for Business

Ultimate Guide to YouTube for Business

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490 million people log on to YouTube each month-and business owners need to know how to capture them or better yet, be the initial reason for their visit. Jason Rich shares the expertise of practicing entrepreneurs, delivering a step-by-step strategy supported by valuable insights, tips, and resources.From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.a€œWe are developing a new cross-platform video editing engine that will power the future Linux, Mac, and Windows versions of OpenShot. ... they can and cana#39;t legally incorporate in productions: video clips, photos, graphics, animations, music, sound effects, and other audio content. ... Stilwell: a€œIn a nutshell, I advise companies on how to avoid infringing on copyrights and trademarks that belong to others.

Title:Ultimate Guide to YouTube for Business
Author: Jason R. Rich
Publisher:Entrepreneur Press - 2013-09-17

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