Strategic Brand Management for B2B Markets

Strategic Brand Management for B2B Markets

4.11 - 1251 ratings - Source

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in IndiaA—Tata, Larsen a Toubro and InfosysA—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.Cargill Steel 42. SAP 18. GE 43. Emco 19. Siemens 44. Telk 20. ABB 45. Mitsubishi 21. Areva 46. Crompton Greaves 22. Oracle 47. Caamp;S Electric 23. Mistral 48. Havells 24. Norton 49. Dell 25. Adobe 50. Sun 1. Power gear Air Circuit Breakersanbsp;...

Title:Strategic Brand Management for B2B Markets
Author: Sharad Sarin
Publisher:SAGE Publications India - 2010-11-10

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA