Marketing Library and Information Services II

Marketing Library and Information Services II

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.Authors Article Title Year Source Citations 29 A. Kassel Marketing: realistic tips for planning and implementation in special libraries 2002 Information outlook 10 30 E.Y. Li, J.J. Jiang, G. Klein The impact of organizational coordination andanbsp;...


Title:Marketing Library and Information Services II
Author: Dinesh K. Gupta, Christie Koontz, Angels Massisimo
Publisher:Walter de Gruyter - 2013-06-25
ISBN-13:

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