Economics and the Business Environment

Economics and the Business Environment

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This text presents the essential principles of economics from a business perspective. It also has sections which highlight the relationship with other business disciplines, including globalization, business strategy, Porter's five forces, the product life cycle, and business ethics.Samsunga#39;s success over the past few years is quite an achievement, given the massive financial problems it faced following the ... performance in the mid-1990s and an association with low- end brands in televisions and air-conditioning units.

Title:Economics and the Business Environment
Author: John Sloman
Publisher:Pearson Education - 2007-11

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